Why Use Custom Cups?
Why Use Custom Cups in your Bubble Tea Shop, you ask? Let me explain.
The Taiwanese treat boba (better known as “bubble”) tea has taken the world by storm. It was invented in the 1980s and is known for its tapioca pearls, giant straws, and eye-catching cups.
If you’re a fan of bubble tea, you may have thought about going into the bubble tea business. Starting a bubble tea business (just like any business) takes time, patience, hard work, and the right supplies.
To make your bubble tea business successful, you need a strong brand so that when people think of bubble tea, they think of you. Since bubble tea is a drink, you want your brand to shine with the cups you use.
A study done by the Paper and Packaging Board and IPSOS on packaging design found that 72% of consumers agreed that packaging design plays a vital role in what they decide to purchase.
30% of consumers said their buying decisions are solely based on packaging.
Your cups are the first interaction your customers have after purchasing your bubble tea drink. You may think that customizing cups is too costly and isn’t worth the investment. However, your decisions regarding custom cups could make or break your business.
Custom Cups Promote Your Brand
To some, a brand is nothing more than a logo and some colors. However, it’s way more than that — it’s your business’ entire identity. You need to think about what personality you want your brand to embody. Is it laid-back or happy-go-lucky, or is it just a boring logo that no one will notice?
In the age of social media, branding has never been more important. Consumers are exposed to new brands every time they get on social media. This has empowered consumers to better know their options on what they want to buy, but it’s also made the market much more competitive for businesses.
Custom cups are a great way to promote your brand. If your cups don’t have your brand on them, people are more likely to forget about your business.
It’s important to put your logo on your custom cups along with your brand color palette. Brand color may sound like it’s not super important, but it can be vital to a business. Know what your brand is about and think about any competitors to your business.
You do not want your cups to look like any other bubble tea cup. This way, consumers are more likely to remember you the next time they think about where they want to get a delicious bubble tea from.
Colors Can Be Used Effectively
Different colors can subconsciously send different messages. This is important to consider when deciding what colors should be used on your custom cups.
You should try to stick with your brand’s color palette as much as possible, but you may want to consider some additional colors depending on the message you want to send to consumers. Here are some color psychology tips:
- Increases breathing rate
- Increases metabolism
- Raises blood pressure
- Generates muscle energy
- Promotes happiness
- Represents encouragement, attraction, determination, and success
- Relaxes eyes
- Slows heart rate
- Slows respiratory rate
- Boosts mental clarity
- Improves concentration
- Stimulates thinking
- Blue is considered an unappetizing color, so if you’re in the food and refreshments business, you may want to choose other colors
- Associated with fear, death, mystery, and grief
Use an Image on Your Custom Cup
This may seem obvious, but you need to make sure you are using an appropriate image on your cup along with colors.
For instance, don’t put an image of coffee grounds on your custom bubble tea cup. If you want to stand out, make your cups about something desirable.
Maybe put an image of nature or of someone smiling and welcoming you with a hug. Make your custom cups something you would want to pick up.
If you have any words on your custom cups, make sure they are in a font that grabs your attention but is also easy to read. You could also try to make your custom cups interactive by including a famous quote or a trivia question.
You could add a QR code that directs consumers to your website and other discounts available for your brand. The more ways consumers can interact with you and your brand, the more memorable you’ll be.
Custom Cups Give You a “Wow Factor”
A study done by Bain & Company found that around 70% of consumers don’t buy something multiple times from a business whose product lacks a “wow factor” (an extra-enjoyable experience) — even if they enjoyed the product.
That shows you how important custom cups are for your bubble tea business. You have to provide consumers with an experience that they won’t get from any other bubble tea brand so that it’s memorable.
If your product has a “wow factor,” you’re likely to see an increase in word-of-mouth marketing for your bubble tea brand.
Custom cups have the ability to:
- Set the tone for your brand
- Showcase your brand’s personality
- Tell a story
If you don’t capitalize on all the benefits custom cups can give you, you aren’t going to stand out amongst your competitors.
If you make high-quality custom cups that are so functional and aesthetically pleasing that they could be reused, your brand is more likely to stand out. Use a cup that is fun and functional.
It’s simple: If you want to have a successful bubble tea business, custom cups are a must.
Check out our Custom Printed Boba Tea Cups
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